"Djanes?": Roma media-lab

July 23-25, 2021

Media training

Media training “Djanes?” – part of a long-term comprehensive initiative to create a Roma youth information platform.

On July 23-25, 15 young people gathered in a picturesque place to hone their knowledge and skills in the field of media for three days and work on the creation of the first Roma youth information platform in Ukraine.
Together with experienced trainers and experts we:
– studied the specifics of the interaction of Ukrainian and Roma cultures,
– explore different levels of identities,
– sought the roots of stereotypes and the best ways to combat them,
– mastered practical skills of work in the modern media space and studied current tools;
– created joint media diaries of our training.

We have invited the best experts in the field of youth work and work in the modern media space.
Let’s look at the result.

Pavlo Medyna

Olena Zinenko

Tetiana Storozhko

Angelina Vlasyuk

Youth worker and public figure, head of the First Youth Channel, coordinator of the Youth Resource Center “New Wings”

Expert on communication strategies and information campaign development, curator of social and cultural projects, human rights and inclusion
Youth worker, human rights education trainer. Researcher of Roma history and culture.
Chairwoman of the Okhtyrka Youth Council
Founder of the ‘Clever’ course. Expert and practitioner in the field of marketing and branding. Her experience includes more than 80 projects and personal brands, more than 100 lectures in the field of SMM.

The program of the event

23.07.21:  Acquaintance. Expectation. Introduction

Time 

Activity

 

Morning energizer

10:00 -11.30

Welcome speech from the organizers

11:30 – 13:00

Introduction to the topic “Points of contact – Roma / non-Roma” (ARСA)

13:00 – 14:30

Lunch Break

14.30 – 16.00

Roma topic in the media (Olena Zinenko)

16:00– 16:30

Coffee break

 

16:30 -17:30

Different perceptions of content (Olena Zinenko)

17:30 – 18:00

Reflection

18.00 – 19.00

Dinner

19.00 – …

City walk. Workshop “Change your glasses”

24.07.21: Branding / Mission / Target audience

Time

Activity

 

Morning energizer

10:00 – 10:30  

Presentation of the results of the exercise “Change your glasses” (Pavlo Medina)

 

10:30 -11:30

How to create your brand? (Angelina Vlasyuk)

11:30 – 13:00

Digital Marketing (Angelina Vlasyuk)

13:00 – 14:30

Lunch Break

14:30 – 16:00

   

PR and SMM manager tools (Angelina Vlasyuk)

16:00– 16:30

Coffee break

16:30 – 17:30

Media Workshop “Mobile Video Shooting for Footage” (Pavlo Medyna)

17:30 – 18:00

Reflection

18.00 – 19.00

Dinner

 

25.07.21: Consolidation / Practice

Time

Activity

 

Morning energizer

10:00 – 11:30

  

Media workshop “I am a journalist”. (Pavlo Medyna)

11:30 – 13:30

Meeting with a representative of the Ukrainian Volunteer Service
(Olena Vuzka)

 

13:30 – 14:30

Lunch Break

14:30 –16:00

Куди ми рухаємось?

Where are we going? (Pavlo Medyna)

Building a consensus on a common vision on the key question “What do we want to see in 2022 as a result of our joint actions?”.

 

16:00 – 16:30

Coffee break

17:00 – 18:30

Media Platform Operational Plan (Pavlo Medina)

Opportunities: resources, partnerships, EYF presentation (ARCA)

Training results and feedback (ARCA)

18:30 – 19:30

Dinner

 

Departure of participants

Practice! Practice! And practice again!

Our participants had the opportunity to try their hand at different formats during the creative task. And the most creative and active at the end of the event competed for a valuable prize from our team.

Every day, in their online diaries, they talked about how they were trained, what they saw, learned, and what impressed them the most.

Participants chose different forms and channels for distributing their media diary. Someone posted information stories on Facebook and Instagram, someone recorded and posted video vlogs on Facebook and YouTube, someone recorded videos for his channel on a talk show, and someone made a real video report about our project.

You can see below what it looked like.

Online diaries of participants

Diary of Iryna Pytyukova

Diary of Diana and Lisa Hryhorichenko

Diary of Aladar Horvath

Play Video

Initiatives of our participants

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Regional news and information resource
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Victor Chovka
Video resource about news, culture and modern life of Roma in Transcarpathia
alik
Aladar Horvath
Personal blog of a young Roma activist
nastia
Anastasia Tambovtseva
Blog about the Romani language, practical classes and even more

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Interested?

Go to the information platform page
"Djanes?"

The project was implemented with the financial support of the Council of Europe through the European Youth Fund

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